Is it possible to distill the character of a urban center into a single , striking logo ? In some means it seems crass to ( re)brand a place , concentrate the complexity of a venue into to what is , basically , a selling campaign . Done well , however , the efforts can unite locals and tempt leisure time traveler , who bring with them a major financial boon ( check out the World Bank’smapof international tourist dollar bill from the past four years — there ’s a lot of cash affect ) . But have we gain vertex branding ?
Below are six examples of city and state that solicited some aid to help oneself determine , or redefine , their image .
The bluff cherry-red “ C ” and goldenrod “ O ” fromColorado ’s DoS flagare register in the public domain , make their traditional mark legally available for anyone to use . Rather than allow for the risk of mistake — unsanctioned uses that appeared to have the official mold of approval — Governor John Hickenloper recently launched a campaign to come up with a new , governable ocular personal identity for his sward . The winning ingress from the campaign ( which was called”Making Colorado ” ) was by graphic house decorator and illustrator Evan Hecox . It ’s not peculiarly versatile , but it does has the vibe of a rugged sportswear brand or ski society . [ Co. Design ]
I amsterdamis as much a slogan as it is a trademark , introduced in 2004 to brand the metropolis as a thriving hub and to instill civic pride . The registered logo can be seen color on the obligatory holidaymaker bargain , from MT - shirt , to mugs to pencils to bags , as well as in a few massive , Instagram - ready public installation around townsfolk . It ’s clever , with a Glaser - esque I [ heart ] Empire State simplicity that ’s definitely arrive staying tycoon .
Image viaIamsterdam
Ever get wind of Shrewsbury ? No ? The small English townspeople is quaint and quirky in the way that small English townspeople often are . But without the draw of a major landmark , the community needed something palpable to engage tourist . pull together its Tudor inheritance and the witching identity of its sight , grub , and events , London - based&SmithandWe All Need Wordsdeveloped a customizable slogan : “ A Shrewsbury One - Off Since _ _ _ _ _ _ _ , ” which could be apply to everything from hob to motorcycle shops . [ Co. Design ]
In monastic order to establish Melbourne as multi - faceted destination for cool kidskin and creative types , Landorgave the metropolis a chunky geometric grand that can take on an infinite turn of colors and patterns , count on the linguistic context . It predates theWhitney Museum ’s new ( and controversial ) identity element by Experimental Jetset , but apportion the basic construct of an adaptable theme that itself becomes a placeable graphic element .
Rather than spiff up percept of Barcelona ’s “ unsafe ” Ravala district with bold colors or solid graphics , the localcity councilopted for an approach that would attract to area ’s proud habitant . The verb Ravalejar was coined and plastered , dictionary - definition style , on the side of theMuseum of Contemporary Art , a declaration of sorts , and a festivity of day - to - twenty-four hour period life in the area .
range of a function bySara SaniviaGlobal Yodel .
Yonkers house physician Karen Broschart responded to Mayor Mike Spano ’s 2012 call for a new city logotype in the metropolis ’s “ YoLoGo Contest , ” and her aboveboard submission was the winner in the pop vote . Crowdsourced feat and competitions are unlikely to turn up a comprehensive vision for citywide use , but Broschart ’s traditional logo does make Yonkers look like a pleasant office to inflict .
Image viaPolitics on the Hudson .
What about your city or country ? Has it been the bailiwick of a recent rebranding campaign ?
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