Adam Driverhas taken on his most ambitious role to date — and he doesn’t care what theneigh-sayers might think.
Courtesy of Burberry / Mario Sorrenti
“If anyone asks “what’s the female gaze”? The answer is:#AdamDriver’s campaign for#Burberry,” one person joked onTwitter. (You can imagine how frenzied the rest of the reactions might be.)
Courtesy of Burberry / Benjamin Pexton
“I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand,” theMarriage Storystar said in a statement.
Tisci echoed his sentiments: “I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower.”
Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand," he continued. “I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.”
source: people.com
