In the answer to the enquiry of if Audible was plan for an advertizing - based subscription level , the page read : “ We are presently lead special testing for non - member only that put up advert - supported access to a limited set of hearable titles . ”
An hearable spokesperson confirmed “ The help center tie-in referenced below is accurate ” but did not answer Gizmodo ’s head about whether the ship’s company is search an ad - based subscription tier up . Ads in Audible podcasts have typically appeared inthird - company podcasts , though in those vitrine they ’re embedded in the audio frequency by the creators .
It ’s still unclear which titles are include in this test , especially as it ’s only being deal with “ non - extremity . ” Most audiobooks on the platform expect those without an account to sign up for a devoid 30 - solar day tribulation , which of course becomes a $ 14.99 monthly payment , or a $ 7.95 Audible Plus subscription . hearable does list some podcasts and audiobooks as “ free , ” which just require an Amazon account , but it is n’t immediately clear by each product Thomas Nelson Page which have ads and which do n’t . you may alsobuy Audible books a la carte , and any book you buy using a rank credit remain on your account even after set off . It ’s unclear whether ads play on paid - for books .
Audible is testing s on some audiobooks and podcasts, though it currently remains unclear which ‘free’ titles have ads and which don’t.Photo: T. Schneider (Shutterstock)
There ’s a total of eight advertizing that can play within a 24 - hour period of time when listening to these titles , though the caller arrogate users wo n’t hear advertising “ too ofttimes within a short time span . ”
The ads are manifestly part of a young beat of trial , which the company said was hypothesize to “ clear knowledge about the evolving needs of our customers and pardner . ” The caller hasreportedly beentesting advertizing on and off for a couple of years .
hearable may be looking deeper into an advertising model as it ’s face an onrushing competition from the likes of Spotify . Last year , the rival podcasting and music platformdebuted its own , fairly circumscribed audiobook portfolio . The company thenallowed audiobooks for purchasein the UK , Ireland , Australia , and New Zealand last November . Unlike its podcasts , Spotify tell it was not planning for advertizing on audiobooks , at least for the time being .
And it makes mother wit why Audible is go with ads to make up some hard currency . The fellowship ’s pull in report last November showed howAmazon make much , much more money through advertisingthan it does from subscriptions like Prime . sell advertizement using thedata the retail behemoth already has on its million of userswould rent the party capitalize on users ’ treasured listening metre , at least for those who do n’t or ca n’t pay for a full subscription .
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