Apple has a long and torture chronicle when it get along to thedevelopment of its own television receiver oblation . But now , it seems Apple may be trying once more to build its own small - screen provision .
The Future of TV May Not Be deserving It
According to Re / code , Apple is presently in a new set of dialogue with TV programmers to develop its own “ over the top ” pay - TV service . The theory , if the report is accurate , suggests that Apple would put together different bundles of scheduling — but , as Re / code points out , “ not the entire TV batting order that pay - TV providers broadly offer”—and sell it to customer over the entanglement .
It ’s not quite thetechnological shift of TVthat Apple may have want in the past . Instead , it ’s a repackaging of the way TV works today , delivered over the Internet via Apple hardware and computer software — and so with the shiny interface and exploiter experience we ’ve amount to expect from Cook & Co ..
The Future of Apple boob tube Is Every Episode of Every television set Show On - Demand Using the Cloud
Re / code ’s sources suggestthat Apple has already been showing programmer monstrance of the proposed new service . But , and this is a pretty weighty but , the same generator also explain that talks are in “ the early stages , ” which means that you may forget any whimsy of pricing or accessibility — and perhaps , for that thing , the very world of the serving at all .
This is , of course , simply the most recent in a foresighted run of stories about Apple negotiations with TV supplier . This time there may be a flyspeck glimmer more hope than usual , though : Dish and Sony have both recently reached agreements with programmers to present both live TV and depicted object - on - demand . In other speech , there ’s now a case in point for this stuff actually working — and where there ’s a precedent , there ’s hope .
But for now , that ’s all there is . One day , there may be a right Apple TV service — but presently , all there is is rumor . [ Re / codification ]
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