We just got off the phone with Jeanne Meyer , the elderly VP of Corporate Communications at EMI . Even after adding a grain of salt , considering they did come from the horse ’s “ prescribed ” mouth , there ’s are some interesting facts worth observe about the DRM - Free tracks on iTunes .
•EMI approached Apple about DRM free tracks , not the other agency around .
•EMI is coolheaded with any other euphony store doing DRM - free track . This is not an iTunes sole .
•Those stores can put songs in any data format they desire . The iTunes bounty monetary value and AAC 256 kbps data formatting are Apple ’s selling decision .
•One underpublicized aspect of this deal is that full record album will cost the same . That means that while LCD Soundsystem ’s North American Scum will be more than a DRM’d version , the full record album , Sound of Silver , that it came from will cost the same either way . compound that with the power to upgrade tracks into full albums , and DRM’d song into free tracks alleviate the stinging a bit .
•EMI made this move based on research that showed consumer want DRM - gratuitous tracks .
•They’re doing this to get a bigger stake in online medicine , believe that even though standard candle are 90 % of their sales , those figures will wither or stay flat . They ’re figure that online sales agreement should rise to to 25 % of their sales by 2010 .
•That let in euphony sales on cellphones . That ’s 500 - million adequate to handsets , worldwide , by end of this year .
•The DRM - costless rails should , they believe improve sales : Even as piracy nonplus easier , so does the ability to recreate songs on any MP3 player uncommitted . ( That is , once some other music store releases EMI tracks on MP3 . )
•Although Jobs say , “ We bear to offer more than one-half of the songs on iTunes in DRM - free reading by the last of this year . ” , EMI state the first of the new tracks will be on sale in May .
•EMI wo n’t disavow RIAA lawsuits , however .
What this means is that Apple and Steve Jobs , by being the first to take up EMI on their offer , are great supporters in this transmutation of how music is sold . But they are n’t leaders . I think they can do more . Drop the DRM’d versions of iTunes song entirely . And then get to using your keynote magic spell to transfer the relief of the entertainment diligence .
Just employ that mojo you steamroller Cisco with during iPhone trademark discussion . Get all the medicine studios to interchange their judgment , based on the eventual success of the EMI move . And while we ’re asking , let ’s do the same for video . Steve , we know you would n’t countenance your +4 Billion dollar absolute majority stake in Disney get in the fashion of doing the correct thing at its sub labels like Hollywood Records , Lyric Street Records , Mammoth Records , Walt Disney Records , etc . After all , reasonable DRM indoors of iTunes for both medicine and television are part of the user experience . And we know you ’re an uncompromising bozo on that front . Right ?
Applehome entertainmentITunes
Daily Newsletter
Get the best tech , science , and culture news in your inbox day by day .
tidings from the future , deliver to your present .
You May Also Like
