When Amazon started selling Lady Gaga ’s record album for $ 0.99 the other daylight , there was no doubt it would stand to lose millions . The total today , we now acknowledge , is about $ 3.2 million . This was still a undecomposed move for Amazon .
Why ? Well , deprivation - leader strategis away , if you ’re up on Amazon ’s wheelings and dealings this calendar month , you know that the Cloud Player is still very much in its early childhood , Google just launched its own swarm - based music locker , and Apple is rumoed to be all but ready to establish their cyclosis - base iTunes service at WWDC . That ’s some serious competition , and what skillful means to increase cognizance than basically give away a indisputable - fire shoot pop record album through your MP3 store ?
Add on top of that a ecumenical increase in consciousness of Amazon ’s overall position as a on-line retailer and that $ 3.2 million ding is undoubtedly euphony to executives ’ capitulum . [ Billboard ]
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