Satoshi Tajiri , a Nipponese game designer and director , landed on a gold mine when hecreatedPokémonin 1996 . The creature - hoard deed has been a wildsuccess , becoming one of the highest - grossing medium franchises ever . While many devotees ofthe video game series lodge to accumulator ’s token likeMonopoly : Pokémon , others want eatable souvenir . One bidder catch their wish when a particular Flamin ’ Hot Cheeto go on auction .
The spicyCheetowas sold onGoldin , an auction situation that specializes in trading placard and other collectibles , on March 2 , 2025 . The Flamin ’ Hot flavour is even on theme with the buffalo chip ’s shape . It resembles Charizard , an orange , flack - breathing dragon - corresponding creature fromPokémon . The seller also attached the Cheeto to a customizedPokémoncard and encased it in a clear box for display . The unequalled microprocessor chip went viral online and realize the name “ Cheetozard . ”
And how much did the 3 - inch snack cost ? A whopping $ 87,840 . command started at $ 250 when Cheetozard was first up for grabs on February 10 , 2025 . Nearly a month and 60 bids later , the final price climb to $ 72,000 . According to TODAY.com , vendee must pay an extra 22 percent fee of the last dictation monetary value of the purchased point . In this sheath , 22 percent of $ 72,000 is $ 15,840 , so Cheetozard bruise up costing a sum of $ 87,840 .
The Charizard - form flake has been around for a while . A collectible memory known as 1st & Goal Collectibles retrieve the item between 2018 and 2022 . The workshop preserved Cheetozard , and the unusual snack was rediscover in a rubber in April 2024 .
As you may see , people are willing to pay up a lot forPokémonitems . consort toForbes , the earliest edition ofPokémontrading wit can bring a high cost — sometimes over $ 300,000 . Charizard , in particular , is one of the enfranchisement ’s most democratic quality .
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