The multi-hyphenate star, 43, stars in anew commercialforBuffalo Wild Wingsto promote the restaurant chain’s"Buy One, Get One Wing" deal.
In the ad, Cannon pokes fun at his role as afather of 12, joking that the BOGO promotion will help him feed the many mouths in his large family.
He is also father to two children withAlyssa Scott— sonZen, whodiedat five months old in December 2021 after being diagnosed with brain cancer, and daughterHalo Marie Cannon, who was born in December 2022.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Nick Cannon.Sara Jaye/Getty Images for Buffalo Wild Wings
Sara Jaye/Getty Images for Buffalo Wild Wings
In the commercial, Cannon first speaks about his role as a dad to many kids. “Sports, friends, fun — as a father of 12, I ain’t got time for none of the s—,” he jokes.
“But as a super patient father who never gets upset, I’m always looking out for a good deal,” Cannon continues, before detailing the new promo from Buffalo Wild Wings, which offers BOGO 50% off traditional wings on Tuesdays and BOGO free boneless wings on Thursdays.
Highlighting that the deal, which is available for dine-in, delivery or takeout, is a “win for everyone,” Cannon notes that it’s perfect for “super dads” and “wing enthusiasts,” as well as “actors turned hosts who just so happen to be hip hop icons.”
“Even people with 12 f—— kids,” he adds, as a basketball crashes through one of his windows.
Speaking exclusively with PEOPLE about his partnership with Buffalo Wild Wings, Cannons says that working on the ad with the brand was “a lot of fun.”
“I thought this was just a great opportunity, being an actual fan, but then also, as a father of 12, I know the importance of a good deal,” he says. “I have a lot of mouths to feed, so buy one, get one wing deals on Tuesdays and Thursdays works perfect for me.”
“It was also this idea of just being able to have a satirical approach about my own life and then being able to just have fun with situations, but rooted in really a good deal. You know what I mean?” Cannon adds. “Something that anybody can relate to.”
When asked if it was easy for him to poke fun at himself and his role as a dad to 12 in the commercial, Cannon admits there was no hesitation.
“That’s who I am, that’s who I’ve been my entire life. My entire career is always just not taking myself seriously,” he says. “Nowadays, we’re in a time when people got to lighten up a little bit and not take everything so seriously. … If you can’t laugh at yourself, then you won’t be able to laugh at anything, and self-deprecating humor has always been my forte.”
source: people.com
