Photo: Getty / People / Tyler RoelandAs someone who’s been using mascara for over a decade, I truly have a knack for finding formulas ideal for every occasion. Whether it’s a water-proof formula for watching sappy teen movies or a lengthening mascara that will refresh my eyes when I don’t get enough sleep, I know agood mascarawhen I see one.After a few swipes of theTower 28 MakeWaves Lengthening + Volumizing Mascaraon my lashes, it was confirmed: This mascara isgood,and even better than I expected. The brand sent me a tube to try, and since I’ve been using it, my eyelashes have looked lavishly long, thick, and thriving, and most of all, like how I’d imagine a celebrity’s to look on the red carpet — which isn’t all that far off.For theFilm Independent Spirit Awardsthis past weekend, makeup artistRenée Loizused that exact mascara (plus some false lashes) onAbbott ElementarystarQuinta Brunson. To complement her glamorous yellow dress, Loiz went full out with the glam, listing a product breakdown in the caption of herInstagram post, including the $20 lash product that’s become my go-to.Michael Rowe/Getty for IMDbThe White LotusactressSimona Tabascoalso wore the Tower 28 mascara to the same event. Her makeup artistMai Quynhalso wrote outall of the productsshe used to get the star ready, and once again, I spotted the same mascara on her list. But this time, there were no added falsies — her long eyelashes were all thanks to the mascara’s magic.Araya Doheny/GettyAs for me, you’d think that my so-long-I-can’t-stop-looking-at-them lashes would be the main reason why I love this mascara, but it’s actually the uniquely-shaped brush that I love most. The triple-wave wand has two sides to help you achieve different lash goals: You can use the concave edge (the side that curves inward) to add thickness and volume and flip it over to use the rounded, convex side to add length.From experience, it truly does do both — after one use, my lashes looked fuller and wispier at the same time, sans any clumpiness. It’s truly a magical product.Tower 28Buy It!Tower 28 MakeWaves Lengthening + Volumizing Mascara, $20;tower28beauty.comUsually, whenever I apply mascara, it goes everywhere it’s not supposed to. I tend to get it on my upper eyelids and my under eye area, or worse, I flinch, and it’s everywhere. But the small size of the brush reduces this risk, letting me place the productreallyclose to my lash line for a faux eyeliner effect and catching the lashes in those tiny eye curves.As someone whose eyes get irritated quite often, I was also happy to see that the formula is ophthalmologist tested and safe for sensitive eyes. While I don’t wear contact lenses, it’s also safe for those who do. After three months of wearing the Tower 28 mascara regularly, I’m happy to report that I’ve had no issues!I apply it in the morning before work, and even after staring at a computer all day, my eyelashes still look curly and bouncy until the second I take it off. So I know it’s a product I can trust to last all day.Many shoppers also rave about the mascara in the reviews section. One five-star reviewer called it “an instant holy grail,” while another said that they “used to be such a mascara hater” until they grabbed this one, that is.Tower 28 has become a new beauty brand that I’m loving, and it appears celebs glam teams favor it, too. Clearly, its mascara is making waves around Hollywood and in everyday beauty routines, like my own.Keep scrolling for more Tower 28 products, includinga contouring productused on Brunson for the red carpet, and anotherone of my personal favoritesthat I reach for when my skin is red and irritated.Tower 28Buy It!Tower 28 Sculptino Soft Cream Contour in Hammer, $20;tower28beauty.comTower 28Buy It!Tower 28 SOS Daily Rescue Facial Spray, $28;tower28beauty.comAlyssa Grabinski is a Celebrity Writer for PEOPLE.com who occasionally reviews and writes about her personal favorites products.Do you love a good deal?Sign up for PEOPLE’s Shopping newsletterto stay up to date on the latest sales, plus celebrity fashion, home decor and more.
Photo: Getty / People / Tyler Roeland
As someone who’s been using mascara for over a decade, I truly have a knack for finding formulas ideal for every occasion. Whether it’s a water-proof formula for watching sappy teen movies or a lengthening mascara that will refresh my eyes when I don’t get enough sleep, I know agood mascarawhen I see one.After a few swipes of theTower 28 MakeWaves Lengthening + Volumizing Mascaraon my lashes, it was confirmed: This mascara isgood,and even better than I expected. The brand sent me a tube to try, and since I’ve been using it, my eyelashes have looked lavishly long, thick, and thriving, and most of all, like how I’d imagine a celebrity’s to look on the red carpet — which isn’t all that far off.For theFilm Independent Spirit Awardsthis past weekend, makeup artistRenée Loizused that exact mascara (plus some false lashes) onAbbott ElementarystarQuinta Brunson. To complement her glamorous yellow dress, Loiz went full out with the glam, listing a product breakdown in the caption of herInstagram post, including the $20 lash product that’s become my go-to.Michael Rowe/Getty for IMDbThe White LotusactressSimona Tabascoalso wore the Tower 28 mascara to the same event. Her makeup artistMai Quynhalso wrote outall of the productsshe used to get the star ready, and once again, I spotted the same mascara on her list. But this time, there were no added falsies — her long eyelashes were all thanks to the mascara’s magic.Araya Doheny/GettyAs for me, you’d think that my so-long-I-can’t-stop-looking-at-them lashes would be the main reason why I love this mascara, but it’s actually the uniquely-shaped brush that I love most. The triple-wave wand has two sides to help you achieve different lash goals: You can use the concave edge (the side that curves inward) to add thickness and volume and flip it over to use the rounded, convex side to add length.From experience, it truly does do both — after one use, my lashes looked fuller and wispier at the same time, sans any clumpiness. It’s truly a magical product.Tower 28Buy It!Tower 28 MakeWaves Lengthening + Volumizing Mascara, $20;tower28beauty.comUsually, whenever I apply mascara, it goes everywhere it’s not supposed to. I tend to get it on my upper eyelids and my under eye area, or worse, I flinch, and it’s everywhere. But the small size of the brush reduces this risk, letting me place the productreallyclose to my lash line for a faux eyeliner effect and catching the lashes in those tiny eye curves.As someone whose eyes get irritated quite often, I was also happy to see that the formula is ophthalmologist tested and safe for sensitive eyes. While I don’t wear contact lenses, it’s also safe for those who do. After three months of wearing the Tower 28 mascara regularly, I’m happy to report that I’ve had no issues!I apply it in the morning before work, and even after staring at a computer all day, my eyelashes still look curly and bouncy until the second I take it off. So I know it’s a product I can trust to last all day.Many shoppers also rave about the mascara in the reviews section. One five-star reviewer called it “an instant holy grail,” while another said that they “used to be such a mascara hater” until they grabbed this one, that is.Tower 28 has become a new beauty brand that I’m loving, and it appears celebs glam teams favor it, too. Clearly, its mascara is making waves around Hollywood and in everyday beauty routines, like my own.Keep scrolling for more Tower 28 products, includinga contouring productused on Brunson for the red carpet, and anotherone of my personal favoritesthat I reach for when my skin is red and irritated.Tower 28Buy It!Tower 28 Sculptino Soft Cream Contour in Hammer, $20;tower28beauty.comTower 28Buy It!Tower 28 SOS Daily Rescue Facial Spray, $28;tower28beauty.comAlyssa Grabinski is a Celebrity Writer for PEOPLE.com who occasionally reviews and writes about her personal favorites products.Do you love a good deal?Sign up for PEOPLE’s Shopping newsletterto stay up to date on the latest sales, plus celebrity fashion, home decor and more.
As someone who’s been using mascara for over a decade, I truly have a knack for finding formulas ideal for every occasion. Whether it’s a water-proof formula for watching sappy teen movies or a lengthening mascara that will refresh my eyes when I don’t get enough sleep, I know agood mascarawhen I see one.
After a few swipes of theTower 28 MakeWaves Lengthening + Volumizing Mascaraon my lashes, it was confirmed: This mascara isgood,and even better than I expected. The brand sent me a tube to try, and since I’ve been using it, my eyelashes have looked lavishly long, thick, and thriving, and most of all, like how I’d imagine a celebrity’s to look on the red carpet — which isn’t all that far off.
For theFilm Independent Spirit Awardsthis past weekend, makeup artistRenée Loizused that exact mascara (plus some false lashes) onAbbott ElementarystarQuinta Brunson. To complement her glamorous yellow dress, Loiz went full out with the glam, listing a product breakdown in the caption of herInstagram post, including the $20 lash product that’s become my go-to.
Michael Rowe/Getty for IMDb
The White LotusactressSimona Tabascoalso wore the Tower 28 mascara to the same event. Her makeup artistMai Quynhalso wrote outall of the productsshe used to get the star ready, and once again, I spotted the same mascara on her list. But this time, there were no added falsies — her long eyelashes were all thanks to the mascara’s magic.
Araya Doheny/Getty
As for me, you’d think that my so-long-I-can’t-stop-looking-at-them lashes would be the main reason why I love this mascara, but it’s actually the uniquely-shaped brush that I love most. The triple-wave wand has two sides to help you achieve different lash goals: You can use the concave edge (the side that curves inward) to add thickness and volume and flip it over to use the rounded, convex side to add length.
From experience, it truly does do both — after one use, my lashes looked fuller and wispier at the same time, sans any clumpiness. It’s truly a magical product.
Tower 28
Buy It!Tower 28 MakeWaves Lengthening + Volumizing Mascara, $20;tower28beauty.com
Usually, whenever I apply mascara, it goes everywhere it’s not supposed to. I tend to get it on my upper eyelids and my under eye area, or worse, I flinch, and it’s everywhere. But the small size of the brush reduces this risk, letting me place the productreallyclose to my lash line for a faux eyeliner effect and catching the lashes in those tiny eye curves.
As someone whose eyes get irritated quite often, I was also happy to see that the formula is ophthalmologist tested and safe for sensitive eyes. While I don’t wear contact lenses, it’s also safe for those who do. After three months of wearing the Tower 28 mascara regularly, I’m happy to report that I’ve had no issues!
I apply it in the morning before work, and even after staring at a computer all day, my eyelashes still look curly and bouncy until the second I take it off. So I know it’s a product I can trust to last all day.
Many shoppers also rave about the mascara in the reviews section. One five-star reviewer called it “an instant holy grail,” while another said that they “used to be such a mascara hater” until they grabbed this one, that is.
Tower 28 has become a new beauty brand that I’m loving, and it appears celebs glam teams favor it, too. Clearly, its mascara is making waves around Hollywood and in everyday beauty routines, like my own.
Keep scrolling for more Tower 28 products, includinga contouring productused on Brunson for the red carpet, and anotherone of my personal favoritesthat I reach for when my skin is red and irritated.
Buy It!Tower 28 Sculptino Soft Cream Contour in Hammer, $20;tower28beauty.com
Buy It!Tower 28 SOS Daily Rescue Facial Spray, $28;tower28beauty.com
Alyssa Grabinski is a Celebrity Writer for PEOPLE.com who occasionally reviews and writes about her personal favorites products.
Do you love a good deal?Sign up for PEOPLE’s Shopping newsletterto stay up to date on the latest sales, plus celebrity fashion, home decor and more.
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This Shoe Trend Combines Ballet Flats and Sneakers, and We’re Predicting It’ll Be Everywhere SoonShoppers in Their 50s, 60s, and 70s Praise This Anti-Aging Serum That ‘Erases Fine Lines’ — and It’s 45% OffPetite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out Fast
This Shoe Trend Combines Ballet Flats and Sneakers, and We’re Predicting It’ll Be Everywhere Soon
Shoppers in Their 50s, 60s, and 70s Praise This Anti-Aging Serum That ‘Erases Fine Lines’ — and It’s 45% Off
Petite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out Fast
source: people.com
