Cardi Bhas trademarked her famous catchphrase “Okurrr.”
The New York rapper has plans to plaster the phrase on paper goods — such as cups and posters, according to The Blast. “Okurrr” will also be featured on a soon-to-be-released clothing like that features pants, shirts and hoodies.
While the phrase only has three R’s, Cardi has also filed a trademark for a version with only 2 R’s, The Blast reported.
Last April, Cardi opened up about her use of the phrase onThe Tonight Show with Jimmy Fallon.
“It’s like a cold pigeon in New York City,” Cardi toldJimmy Fallon, making the sound. When asked to describe what the phrase is used for Cardi said, “It depends on the situation that you’re in. Like if somebody checks somebody it’s like ‘Okurrr.'”
Cardi also used the saying when she made a cameo during theSuper Bowl LIII Pepsi commercial.
The 30-second commercial, which was of course titled “Okurrr” shows the “I Like It” rapper playfully reassuring diner customers that Pepsi is, in fact, okay to drink… though it takes them a bit to understand what sound she’s making.
Although the phrase is officially Cardi’s, she’s not the only celebrity to use it.
Back in 2017,KhloéandKourtney KardashianandKendall Jennerallused the phrase on several episodesofKeeping Up with the Kardashians.
Cardi B.Emma McIntyre/Getty Images for iHeartMedia
However, Khloé didn’t originate the phrase either. It actually derives fromRuPaul’s Drag Raceseason six contestantLaganja Estranja, who used it first on the show.
Estranja, 30, called outKim Kardashian Westfor using the phrase after a fan suggested she make an “Okurrr” Kimoji.
“YES GREAT IDEA! ADDING NOW!” Kardashian West, 38,wrote.
“POOR ME! Another one of my word candies has been stolen!!” Estranjawrote backon Twitter.
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source: people.com
